Groupe PSA strengthens its commitment for India: launch of the India Technical Center

  • The new India Technical Center [ITC] will enable unified workforce for the group to accelerate further in India
  • The new office has been designed and built in a frugal and efficient way, consistent with the spirit of scalability corresponding to the India project
  • The ITC is located in Chennai One, part of one of the Chennai Special Economic Zones [SEZ]

Continuing its commitment for Indian market, PCA Motors India Private Ltd, part of Groupe PSA, opened its new India Technical Center [ITC] in Chennai. The new ITC will play a key role in smoother & more efficient working of the employees of PSA India. Working together as one single team, in a large open space, will boost the capacity of the group to accelerate further in India. Mr. Eric APODE, Senior Vice President, PCA Motors India, was present at the launch.


The ITC is located in a specific building area, Chennai One, which is part of one of the Chennai Special Economic Zones [SEZ]. The new center will house departments of Research & Development, Programs and Projects, Global Purchasing Hub, Supply Chain, Process and Manufacturing Engineering, Quality, KD Excellence Center and Product. The co-location of the technical partner of Groupe PSA - TCS [Tata Consultancy Services], located in the same zone, will help to enhance the synergies and the efficiency of the work.


Commenting on the launch, Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, said, “The new India Technical Center [ITC] is an important step for the development of Groupe PSA in India, and is definitely an asset to grow the Group’s business in the India & Pacific region. This is part of our strategy to develop a global network of state-of-the-art technical center, strategically positioned in India, to support a customer-oriented agenda. With the new center, we’re focusing our investment in creating a cohesive work environment to accelerate our growth. This unified approach will improve speed, efficiency and effectiveness of our employees, while enabling us to address evolving consumer needs more quickly in the future. Our investment in ITC further emphasizes the importance of India to our global business.”


Commenting on the launch, Eric APODE, Senior Vice President, PCA Motors India, said, “The new India Technical Center is the next strategic step for Groupe PSA in India. It will allow the group to accelerate quickly its growth in India, through the development of new products and deployment of our strategy in and outside India. The area around our new center is popular for housing dozens of international and Indian companies, this gives the Groupe strong confidence of attracting Indian talent to the new ITC. The Monozukuri philosophy, the art of creating objects in an efficient and effective way is now taking shape with our new India Technical Center, which will benefit group operations domestically and globally.”


The new office have been designed and built in a frugal way, consistent with the spirit of scalability corresponding to the India project. Going forward, the state-of-the-art center will also house a workshop for styling, architecture and assembly of prototypes.


About Groupe PSA

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia.

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About Citroën

At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over 90 countries.

Citroën media site: /       @Citroen



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